The Surprising Savings of Choosing Store Brands Over Name Brands

The Surprising Savings of Choosing Store Brands Over Name Brands

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When you are looking down the supermarket aisle, the choices can be overwhelming. On one hand, you see name-brand products, with their here eye-catching packaging and heavy advertising. On the other hand, there are generic items, which are often cheaper but less familiar. Opting for store brands can be a wise way to save money without losing value.

Store brands are manufactured by outside manufacturers, under the store’s brand. Often, these items are almost identical to their name-brand counterparts. The main difference? Private label options don’t come with expensive marketing campaigns that national brands build into their pricing.

Many people assume that cheaper products are lower quality, but blind taste tests have shown that shoppers frequently can’t tell the difference generic brands and name brands. Especially when it comes to basic pantry staples like canned goods, the product is virtually the same.

For over-the-counter medications, the core ingredients are regulated and must meet the same standards, so whether you’re buying branded medicine or generic pills, you’re getting the same thing at a lower price.

In other categories like cleaners, it may seem more hesitant to switch to generics, though you might be surprised. In case a product doesn’t meet your standards, the money saved will compensate over time. Many retailers even provide return policies on store-brand products, eliminating the risk to try.

The important thing is that you can start small. Swap out a few items initially—like baking ingredients, household items, or snacks. Over time, you may be surprised how much you’ve cut from your budget. By being open to private labels, you can make a big difference in your grocery bill without missing out on the quality you expect.

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